How do you elevate a tiny brand with minimal awareness into an exclusive brand everyone desires but few can get their hands on?

For starters we transformed the rooftop of one of New York's most luxe hotels into a secret garden that only top fashion editors had the keys to. This is a small sampling of the social work created (as part of a larger digital, CRM, email, experiential and social campaign).

* The work shared here is publicly shared by the client. And represents a small portion of a fully integrated cross- media advertising campaign.

https://www.sarofsky.com/work/caldrea/

Client confidentiality prohibits sharing further brand case study information.