Today’s consumers crave experiences, not things. Welcome to “The Experience Economy.” As technology has become pervasive in our lives, people crave a return to tangible, conversation-worthy experiences. Its a huge opportunity that forward-thinking brands are seizing.
A dominant part of personal mission over the years has been to create MOMENTS that people remember, PLACES that people talk about, and STORIES for them to share.
This has manifested in creating experiences for brand through Ogilvy, and outside of agency walls.