Interface (one of the world's largest carpet companies) was not getting credit for one of their biggest advantages over the competition: The efforts in preserving the planet.

We developed an integrated campaign to launch a new Interface product line called "Net Effect". This new line of modular carpeting used material made from abandoned fishing nets which were otherwise choking fragile coral reef ecosystems. Interface literally created a micro-economy to incentivize villagers to collect these abandoned nets and bring them back to life as ocean inspired carpeting... we told their story across many mediums, including this experiential activation stunt.