The Blue Paradox is an immersive experience on the ocean plastic crisis. We worked with our partners at Radical Media to bring The Blue Paradox to the Museum of Science and Industry in Chicago as a permanent exhibit. At MSI, the experience is over 22,000 square feet, and is the most technologically sophisticated (and possibly emotionally impactful) museum exhibit in the City of Chicago. MSI is the largest science museum in the Western Hemisphere, and hosts more than 1.5 million visitors per year.
We opened to the public on July 1st, 2023, and in our first month of operation, The Blue Paradox reservations were at a 90% booked rate (which is about 20% higher than popular traveling exhibits). The Blue Paradox seeks to educate and create real change in the visitors behavior after leaving the experience.
